thoughtful

Roast #41: V7 reflection + survey results

V7 dipped for first time: 63 boxes (25% decrease), likely from removing presale option, summer travel, and no Instagram marketing. Subscription launch huge success with 41 subscribers providing recurring revenue...

Roast #41: V7 reflection + survey results

V7 dipped for first time: 63 boxes (25% decrease), likely from removing presale option, summer travel, and no Instagram marketing. Subscription launch huge success with 41 subscribers providing recurring revenue...

Roast #40: V6 Brewing Guide

V6 brewing guide for least processed round featuring dry berries, complex spices/florals, refreshing fruit. White Honey Gesha: complex like Black Honey Sidra but multi-dimensional with grapefruit/lemon, works great iced (rare...

Roast #40: V6 Brewing Guide

V6 brewing guide for least processed round featuring dry berries, complex spices/florals, refreshing fruit. White Honey Gesha: complex like Black Honey Sidra but multi-dimensional with grapefruit/lemon, works great iced (rare...

Roast #39: Coffee Club V7

The big day: our coffee club subscription goes live. We're replacing presale discounts with a flexible subscription (skip, pause, cancel anytime) managed through Seal Subscriptions. V7 introduces automatic color sorting...

Roast #39: Coffee Club V7

The big day: our coffee club subscription goes live. We're replacing presale discounts with a flexible subscription (skip, pause, cancel anytime) managed through Seal Subscriptions. V7 introduces automatic color sorting...

Roast #38: V6 reflection + survey results

Coffee Club V6 delivered 121 lbs across 84 boxes with 57 return buyers—linear growth continues. Black Honey Sidra topped customer favorites while Castillo + Colombia emerged as the dark horse....

Roast #38: V6 reflection + survey results

Coffee Club V6 delivered 121 lbs across 84 boxes with 57 return buyers—linear growth continues. Black Honey Sidra topped customer favorites while Castillo + Colombia emerged as the dark horse....

Roast #37: Coffee Club V6

V6 already surpassed V5 sales but still $500 in the red on $2.5K green investment. Last chance for presale pricing—moving to subscriptions next round for forecasting certainty. Introducing discounted test...

Roast #37: Coffee Club V6

V6 already surpassed V5 sales but still $500 in the red on $2.5K green investment. Last chance for presale pricing—moving to subscriptions next round for forecasting certainty. Introducing discounted test...

Roast #36: V5 Survey Results

V5 survey deep dive written at 1am after a 9-5. First time no single coffee dominated favorites—balanced spread across all three versus past boxes where one bean took 65%. Peach...

Roast #36: V5 Survey Results

V5 survey deep dive written at 1am after a 9-5. First time no single coffee dominated favorites—balanced spread across all three versus past boxes where one bean took 65%. Peach...