thoughtful

Roast #36: V5 Survey Results

V5 survey deep dive written at 1am after a 9-5. First time no single coffee dominated favorites—balanced spread across all three versus past boxes where one bean took 65%. Peach...

Roast #36: V5 Survey Results

V5 survey deep dive written at 1am after a 9-5. First time no single coffee dominated favorites—balanced spread across all three versus past boxes where one bean took 65%. Peach...

Roast #35: Reflection on V5

V5 post-mortem written in bullet points. Numbers: 69 boxes (28% increase), 91 lbs delivered (30% increase), 34 return buyers (21% increase). Still growing but need to focus on new customer...

Roast #35: Reflection on V5

V5 post-mortem written in bullet points. Numbers: 69 boxes (28% increase), 91 lbs delivered (30% increase), 34 return buyers (21% increase). Still growing but need to focus on new customer...

Roast #34: V5 Brewing Guide

Complete brewing guide for V5's three coffees ranging from dry funk to delicate orange blossom to buttery peach. Equipment: EK43 grinder, Hario Switch (switched from V60 last minute), 92-95C water,...

Roast #34: V5 Brewing Guide

Complete brewing guide for V5's three coffees ranging from dry funk to delicate orange blossom to buttery peach. Equipment: EK43 grinder, Hario Switch (switched from V60 last minute), 92-95C water,...

Roast #33: My processes

Deep dive into sourcing and roasting processes based on trial and error. Green sourcing: Work with middle-man exporters (farmers handle logistics separately), intro emails explaining operation size and target profile....

Roast #33: My processes

Deep dive into sourcing and roasting processes based on trial and error. Green sourcing: Work with middle-man exporters (farmers handle logistics separately), intro emails explaining operation size and target profile....

Roast #32: Coffee Club V5

V5 feels special—potential inflection point for the project. Major changes: Moving from home Aillio Bullet to rented Diedrich IR-5 at Multimodal, first car rental in 5 NYC years (pickup from...

Roast #32: Coffee Club V5

V5 feels special—potential inflection point for the project. Major changes: Moving from home Aillio Bullet to rented Diedrich IR-5 at Multimodal, first car rental in 5 NYC years (pickup from...

Roast #31: V4 Survey Results

V4 survey deep dive written while tired from interviewing/studying. Announced V3 and V4 winners (raffled winners never responded previously). Favorite bean results surprised—expected Gesha>Lychee>SL28 but Y-05 Lychee won. Reveals palette...

Roast #31: V4 Survey Results

V4 survey deep dive written while tired from interviewing/studying. Announced V3 and V4 winners (raffled winners never responded previously). Favorite bean results surprised—expected Gesha>Lychee>SL28 but Y-05 Lychee won. Reveals palette...