thoughtful

Roast #47: Home coffee bar

We're launching home coffee bar sessions—an evolution of our March homecafe event. Instead of large gatherings, these will be intimate 4-seat experiences with a fixed menu, primarily featuring pourovers shared...

Roast #47: Home coffee bar

We're launching home coffee bar sessions—an evolution of our March homecafe event. Instead of large gatherings, these will be intimate 4-seat experiences with a fixed menu, primarily featuring pourovers shared...

Roast #46: Thoughtfulcoffee cafe

After months of planning, we're making it official: thoughtfulcoffee is opening a cafe. Targeting a sub-700 sq ft space in Greenpoint near McGolrick Park, we're envisioning a neighborhood spot with...

Roast #46: Thoughtfulcoffee cafe

After months of planning, we're making it official: thoughtfulcoffee is opening a cafe. Targeting a sub-700 sq ft space in Greenpoint near McGolrick Park, we're envisioning a neighborhood spot with...

Roast #45: Our roasting style

A transparent look at how our roasting philosophy has evolved over 1.5 years with the Diedrich IR-5. From developing a proper between-batch protocol to experimenting with lower drop temperatures and...

Roast #45: Our roasting style

A transparent look at how our roasting philosophy has evolved over 1.5 years with the Diedrich IR-5. From developing a proper between-batch protocol to experimenting with lower drop temperatures and...

Roast #44: 2025 updates, and a return to basics

Our first update of 2025. Sourcing is stronger than ever with established exporter relationships and direct farm connections. We've added 2lb wholesale options, are testing a twice-yearly competition coffee club...

Roast #44: 2025 updates, and a return to basics

Our first update of 2025. Sourcing is stronger than ever with established exporter relationships and direct farm connections. We've added 2lb wholesale options, are testing a twice-yearly competition coffee club...

Roast #43: 2024 Year-end wrap up

Our 2024 year in review: from launching our subscription service to learning that relationships matter in green buying, we stumbled our way through 612 lbs of coffee and 286 deliveries....

Roast #43: 2024 Year-end wrap up

Our 2024 year in review: from launching our subscription service to learning that relationships matter in green buying, we stumbled our way through 612 lbs of coffee and 286 deliveries....

Roast #42: Coffee Club V8

Our last coffee club of 2024 came with serious shipping drama—3-4 stressful days navigating FDA and FedEx customs issues before clearance. Major V8 updates: pricing adjustments ($37/62 instead of formula's...

Roast #42: Coffee Club V8

Our last coffee club of 2024 came with serious shipping drama—3-4 stressful days navigating FDA and FedEx customs issues before clearance. Major V8 updates: pricing adjustments ($37/62 instead of formula's...